MTV Networks Cool Brand Awards
How 'cool' is your brand?
On the 16th of June, MTV Networks Belgium presented for the 4th year the most cool brands at the Cool Brand Awards 09. No less than 550 brands in 32 different market segments competed for the Overall Coolest Brand Award, Coolest Mobile Phone Brand Award, Coolest Soft Drinks Brand Award and many more. The event was accomplished in concertation with EventsFactory and took place on the Pure-liner 2.
Marketing meets event
The Cool Brand Awards topped the regular statistical analysis and provided an accurate insight into the way the youth feel about brands these days. Davy Luyten: ”It was a great success according to both parties. By superb communication and a fantastic concept the capacity of the ship was fully utilized. The crew of the Pure-liner 2 was involved throughout the event, which was strongly appreciated. Beside that the products got the chance to show themselves towards there target group, which enriched the event. Everything fitted at the Cool Brand Awards, a classic example of ‘marketing meets event’.”
